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Metropole360 BuildingNetwork
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BuildingNetwork
Metropole360's BuildingNetwork is a comprehensive solution for branding and
marketing real estate companies and properties. BuildingNetwork enables real
estate owners to promote each building and its available space individually,
through a building website, its corporate website, e-mail marketing, print materials
and marketing collateral.
In the past, owners and, developers spent exorbitant sums of money and time
hiring and coordinating the efforts of professional photographers, graphic designers,
web developers, branding consultants, print production staff and direct mailing
houses to produce an assortment of marketing materials. Metropole360 offers
better, more comprehensive, and more expedient solutions at a fraction of the
cost.
With BuildingNetwork, a distinct website is generated for each building, providing
a 24 x 7 online marketing presence that includes information such as space availabilities,
leasing and building contacts, building features, property amenities and tenant
services. BuildingNetwork simultaneously enables property owners to distribute,
in real-time, available listings at all their properties to a global audience
via its corporate website and e-mail blasts. Prospective tenants, brokers and
potential investors can search and find available listings through 360° property
tours, view amenities and building services, and e-mail and print listings for
future use. Moreover, BuildingNetwork's reporting tools enable ownership and
brokers to track the success of their marketing efforts, determining which properties
and prospects are "hot" and identifying those which require additional promotional
efforts.
Owners can also use the platform for their offline marketing needs, as each
branded listing is automatically formatted for use as print-quality marketing
collateral. Existing tenants can access the platform to find essential information
such as building handbooks, tenant directories, service requests, security information
and communications, and the latest property news and events.
With Metropole's BuildingNetwork, dynamic graphical interfaces and synchronized
text descriptions enable ownership to present a more compelling picture of the
building and the actual available space and its unique features. For prospective
tenants and their representatives, BuildingNetwork provides complete information
(online, in e-mail and print) to make expeditious leasing and managerial decisions.
By enhancing the communication flow between owners and their tenants, brokers
and leasing prospects, Metropole's BuildingNetwork helps to shorten the leasing
cycle and streamline real estate communications.
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