100 William Street’s Building Website Becomes A Critical Marketing Tool for Leasing Pre-Built Office Space in Lower Manhattan

Lighthouse Real Estate Management Launches Metropole Worldwide’s Online Property Management Platform for its Premier New York City Building

NEW YORK, NY (October 18, 2004) -- Metropole Worldwide LLC, a leading provider of real estate transaction and marketing software and Lighthouse Real Estate Management, LLC. a New York real estate investment and management firm, announced today that Lighthouse has deployed Metropole's end-to-end online property management platform to market its premier lower Manhattan property, 100 William Street.

Utilizing Metropole's suite of Metropole360 property management applications, 100 William Street now automatically publicizes its building services, property amenities, and leasing opportunities to a global audience of prospective tenants and brokers across the Internet via its website (www.100williamst.com).  The 100WilliamSt.com website enables leasing prospects to virtually tour the entire building, from its dramatic four-story atrium lobby to its pre-built office spaces, by viewing a series of interactive 360° pictures and individual listing brochures.  The site also enables prospective tenants to learn about the surrounding neighborhood and special downtown rental incentive packages. 

100WilliamSt.com is powered by a robust listing management system that also provides Newmark & Company (the office leasing agent of 100 William Street) with the ability to promote and track available listings in real-time to its database of prospects.   Available space is immediately searchable on the website and "print ready" interactive 360° listing brochures are automatically e-mailed to prospective tenants and brokers.  In turn, the leasing team at 100 William Street easily tracks the marketing progress through Metropole360's listing reports to quickly ascertain which spaces are "hot" and which prospects are most interested in them.

"The 100WilliamSt.com website, offered by Metropole, gives us the competitive edge in marketing our quality pre-built spaces and tenant services," says Louis Sheinker, Principal of Lighthouse Real Estate Management.  

"100WilliamSt.com enables us to market 100 William Street more effectively and efficiently by enabling prospective tenants to make decisive and informed decisions thereby ultimately shortening the leasing cycle," says Jonathan Fanuzzi of Newmark & Company

"By enabling companies like Lighthouse Real Estate Management and Newmark & Company to reach more potential tenants and target prospects more effectively, Metropole is delivering on the promise of the Internet to streamline the communications between tenants, brokers, and owners," says Robert Siegel, Chief Executive and Founder of Metropole Worldwide, who adds "the Metropole360 platform was designed by real estate professionals for real estate professionals, to empower them with the ability to effortlessly, and economically, create instant real estate listing brochures and premium building websites."

About Metropole Worldwide

Metropole Worldwide, LLC was founded in 1999 by Metropole Realty Advisors, Inc. to create easy-to-use commercial real estate marketing and construction management solutions to support Metropole Realty's marketing and online communications needs.  Since then, Metropole Worldwide has successfully developed and deployed its suite of online products, under the Metropole360ä brand across several vertical markets, including real estate brokerage, property management, construction monitoring and retail operations.  Today, Metropole Worldwide has a roster of clients that includes such leading companies as CB Richard Ellis, Escada Group, E-Trade, firstView Photo, H&H Builders/Alta Construction, H&M, J. Tucci Construction Corp., Link-Nexus, Lighthouse Real Estate Management, Movado Group, New Boston Fund, NYC Realty, Pratt Institute, Reckson Associates Realty Corp., and State Teachers Retirement System of Ohio.

About Lighthouse Real Estate Management

In 1996, three experienced New York real estate professionals, Paul Cooper, Jeff Ravetz and Louis Sheinker realized they all shared the same vision of a real estate investment company specializing in transforming under-managed properties performing at below market levels into valuable, high-occupancy, quality tenanted assets. From that collective vision was born Lighthouse Real Estate Management. Leveraging their combined experience in capital renovation and redevelopment, carefully planned leasing strategies, and responsive hands-on management, Lighthouse has acquired and subsequently improved over 1.4 million square feet of commercial and mixed-use space throughout Long Island and the New York metro area. 

About Newmark & Company Real Estate, Inc.

Newmark is one of the largest independent real estate service providers based in the United States. It provides comprehensive real estate services to many of the world's most prominent corporations, property owners, investors and developers. Headquartered in Manhattan, and with offices throughout the world employing nearly 700 people, Newmark has created a global platform from which to serve its growing list of corporate clients. Annually, the firm completes nearly 20 million square feet of transactions, valued at over $6.5 billion in total consideration. Additionally, Newmark serves as leasing agent and/or property manager for 50 million square feet of commercial space nationally. For further information, please visit the firm's website at www.newmarkre.com.

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Press Contacts:  Oliver Mitchell | T: (212) 980-2427 | oliver@metropole360.com

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