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New Boston to Use Metropole Marketing Tools

Real Estate Weekly

(November 20, 2002) Metropole Worldwide LLC, a leading provider of real estate transaction and marketing tools and the New Boston Fund, Inc., a premier provider of real estate investment services, announced that New Boston would be utilizing Metropole's end-to-end online marketing platform to help promote its properties.

New Boston Fund's real estate portfolio will be linked to the Internet by centralizing all of its listings within the Metropole360 Brochure Builder platform.  Using the Metropole360 platform, New Boston's property and asset managers can create and publish 360 interactive property brochures within minutes.  In turn, these brochures are automatically integrated into New Boston's corporate website and Intranet and distributed to its client database via powerful e-mail direct marketing features.

Within minutes of a space becoming available, prospective clients can search for the listing on New Boston's site or see an interactive listing of the property in their inbox and request more information-streamlining the communication between ownership and their prospective tenants.

"We anticipate that Metropole360's Brochure Builder platform will change the way we market and lease our properties," says Gary J. Hofstetter, New Boston Fund Inc. senior vice president and president of New Boston Management Company. "By shortening our sales and leasing cycle in this way, and reaching a greater audience, we can continue to generate superb risk-adjusted rates of return for our investors."

 "Brochure Builder will enable the onsite management of New Boston Fund to create an online brochure, complete with 360 or still photos, floorplans, and listing information, and rapidly make it available to their prospects," says Robert Siegel, chief executive officer, Metropole Worldwide.  "New Boston Fund Inc. property and asset managers can reach more potential buyers and quickly and provide comprehensive information, dramatically reducing due diligence costs and time commitments."

 

 

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