As one of the largest publicly traded owners, managers and developers of Class A office and industrial properties in the New York Tri-State area, Reckson Associates Realty Corp. realizes the value of having an interactive leasing strategy.
Reckson's marketing team tapped Metropole360 to create an online marketing platform to brand select properties and help shorten the sales cycle. Working closely with executive management, Metropole's professional services group shot 360 degree photographs of 5 prestigious properties near Reckson's Long Island, NY headquarters, integrating the photographs within the Brochure Builder platform to create a series of dynamic virtual tours.
With landlords shifting their marketing focus from featuring only available space to promoting their entire portfolio, Metropole's online platform will continue to gain traction with major property owners like Reckson.
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